The CEO Letter

Dear CEO,

What are the top 5 questions global CEO’s are asking as we approach 2024?

We consult with some of the world’s largest companies in the areas of . . .

– Leadership Development
– Management Strategies
– Performance enhancement across a variety of disciplines
– Sales and marketing improvements
– Change Management pre- and post- M&A

I ask you to consider the following questions knowing that the effectiveness of strategies are in direct proportion to the quality of the questions that precede them.

1. Where do you see your company in 2024?

2. Looking back from 2024 to today, can you identify the internal and external obstacles that could possibly stand in your way?

3. How many on your executive team see your vision the way you do?

4. Is it possible that you are in 2024 alone?

5. If your executive team does not share your vision, why not? Are their goals — personal or business — in conflict with yours?

6. Have you identified areas of improvement? Are you certain they are truly the only ones holding you back?

Do any of the following sound familiar:

a. Top sales personal promoted to management without sufficient support?

b. Critical retention rate and recruiting issues?

c. Engineers required to transition to sales & marketing?

d. Repair teams not recognizing sales opportunities?

e. A traditional management culture rather than the new coaching culture?

f. Disconnect between R&D and end user?

g. Cultural management and marketing obstacles unique to global locations?

h. Less than 100% customer focus?

i. Inadequate use of the power of strategic personal networking?

j. Too few rainmakers?

k. Loss of business due to first impression issues?

For more on how strategic companies are approaching these issues see the articles section at and

In addition, I work with a limited number of clients helping them discover what’s not working and put the right strategies in place.

If you are facing challenges and feel that this kind of approach may help, I invite you to contact me directly to determine if there is a fit.

I welcome your 15 minute complimentary call with me on Zoom to chat about where you want to be.

Call or text Dr. Dan at:

(917) 880-6758


There’s $$$ in Mistakes…

Imagine, for a moment, that you were to take a different view of your business and what you provided to your clients or customers.

What if….when asked “so,….what do you do?”, you decide to deal with this marketing opportunity a bit differently, strategically and creatively than before? What if you decided to give yourself a competitive advantage over everyone else being asked the same question?

First…. what do YOU want to have happen after you answer this all too common question?

  • You want them to offer to buy your product or service, on the spot no questions asked. [not likely]
  • You want them to know exactly what you do and understand your service and value to them, immediately. [not likely]
  • You want them to ask for your contact information
  • You want THEM to suggest that meeting or speaking with YOU in person [ in confidence] or on the phone might make sense.
  • You definitely want them to find you …… DIFFERENT.

How can you make this happen so often that your response boarders on shock?

Consider the following:

  • You don’t want the person to just smile politely, & say “that’s nice”
  • You don’t want them to glaze over as you speak
  • You don’t want them to think “Oh, s/he’s just another… you fill in the blank.
  • You don’t want them to walk away.
  • What feelings don’t YOU want them to feel?

You want to make the best use of the 6 seconds you have to become different. Wherever you are… whether it’s a networking event, business meeting, social environment or the proverbial “elevator” you will want to be prepared.

The response that follows may FEEL uncomfortable.

Let’s try the question again…

“So…What do you do”?

You pause a bit.. and reply with a smile, “Well… I sell mistakes!”


  1. Do you have their attention?
  2. Do you sound like everyone else?
  3. Are they going to walk away?
  4. Have you broken glaze-over?
  5. Are they going to ask you about your business?
  6. Even if they THINK they know what you do, they will often ask more than once.

So, what would you put on your Top 10 list?  What mistakes did your clients make BEORE they became a client and what did it cost them in MONEY, EMOTION and REPUTATION?

Want to talk to me about these strategies as they apply to expanding and improving your business? Great!

Begin by requesting a LIST OF MISTAKES made by clients BEFORE engaging Peak Performance Strategies.

Discover strategies on a call with
Dr. Dan Schaefer at:

(917) 880-6758


Sports Parents “Trifecta”

This may surprise you but your kid is already in business. He or she is the CEO of their own company.

Business is difficult today when you already know you are in business. Far MORE difficult however when you are running a company and you don’t know it.

This is the trifecta!

  1. On field performance
  2. Academic excellence
  3. Off field behavior

A great High School Hockey Goalie with mediocre grades complained to me that his parents were on top of him because of his poor grades (high 70’s to low 80’s).

Having already spoken about college and ultimately the NHL I surprised him when I mentioned that the way I looked at it… his parents did not make much of a difference. What really made a difference, I pointed out, were the college coaches who would love to recruit him but were not sure he could remain academically eligible. 

Acting as a CEO he now had some BUSINESS decisions to make. He acknowledged that every decision he made was a BUSINESS decision. From his diet, to his training, to who he associated  with, to what he posted on line, to improving his grades he realized this things would decide if he would play college or professional hockey.

If this helps you, “Click! The Competitive Edge for Business, Sports and Entertainment”  answers many more questions that can arise from this information. 

Here is another strategy to help your kids:


You Inc… The Athlete CEO

By Dan Schaefer PhD

It happens very quickly. The contract is in front of you, your pen moves across the paper, the ink is still not dry and your business status changes immediately.

Instantly you are the CEO of your own company.

The_______Group [enter your name]

From now on every decision you make, both on and off the court becomes a Business Decision.  It’s no longer just tennis. You are the franchise, the talent, and the product whichever way you would like to describe it. Ok! Hopefully, you buy the concept…now what?

Successful CEO’s are constantly challenged to guide their company toward long- term success. Focusing on their product or service, they become responsible for product development and improvement, continuing education, public relations, sales and marketing, branding as well financial and legal issues that affect their firm. Success, once reached, requires constant attention. Taking your eye off the ball can lead to disaster.

 CEO’s, in confidence, will tell you that they are “Alone at the Top”.

So CEO’s need answers. They know that they do not have to have all the answers and do not need to have all the answers themselves. They need three things; the right questions, the right people to ask and then they need the courage and confidence to ask. “Smart people surround themselves with smart and talented people…that’s what makes them smart people”

A SWOT analysis will help quickly.

They also must access their own skills. Do they have to assemble the best team possible or can they carry the ball themselves? If they need a team, where does the recruiting start? Now for a very important question… do they do it themselves?

What can the successful athlete draw from a successful business practice? Why are more and more companies currently in 2018 working backwards?


What do you do well?  Training, coaching plus your lifestyle choices either add to or take away from your competitive edge. How do you practice and play your mental game? Do you work on focus and concentration? Are you aware that those athletes who work on their MIND GAME may tell you that they are doing something but almost never tell you what they do. They often describe it as a secret weapon. Teams, using this strategy as a group, insist on a confidentiality agreement. No one wants to give their EDGE away.

It is important to speak positively to yourself .Tell yourself what you want, and the outcome you seek rather than what you do not want.

How & when you train, what you eat & drink, where you go and with whom, virtually every decision you make is a BUSINESS DECISION. If you are involved in business off the court, focus becomes critical. Professionals have found that they cannot allow business concerns to invade their mindset and their need for peak performance on the court. Specifically designed strategies to quickly CLICK on intense concentration at will allow individuals to engage in multiple tasks, going from one to the other with ease.


I suggest that you look for areas that you need to develop. Where do you need assistance to maintain and assure your business [sports and business] growth? How do you protect your future? First it is important to identify what you do well. Are you asking the right questions of the right people?


Question…You are your business. What opportunities have you missed? Which are open to you today that you are not taking advantage of both on and off the court? How many are on the way that you will want to prepare for.


What threats exist for your company? Make a list of every possible “really bad” business [personal] decision you could make that would destroy your business and career

The Next Step…

What’s your dream?

Discover strategies on a call with
Dr. Dan Schaefer at:

(917) 880-6758


Super Bowl XLVIII, Sochi, Distractions and Peak Performance Strategies

This is the first in many posts that will be drawn from my book CLICK! The Competitive Edge for Sports, Entertainment and Business and the experiences of professional and student athletes, entrepreneurs and global business leaders focusing on their challenges and obstacles, often invisible, that might tend to derail them.

Winning, and the preparation that is required, provides us with an incredible opportunity to learn from highly trained athletes. What do they do differently? What should we listen for and how can we internalize this information and apply it in everyday life? How do we learn this information — where and how do we use what we learn?

Learning takes place both consciously and unconsciously. Your conscious mind is very intelligent. It is the part that you use to listen, learn, analyze, synthesize, accept, reject, plan, negotiate and train others. Your subconscious mind, however, is intuitively very smart. It knows what you want to accomplish and will gather the information and retain it until you need it.

Athletic performance seems to happen without thought…almost automatically. What is the experience like …how do athletes describe it?  A world cup slalom skier relates the following, “I stood in the gate being vaguely aware of the panoramic view of that surrounded me. As the count got closer it seemed like my vision narrowed…almost as if I was looking through a piece of PVC pipe and focusing on the first gate. I took off toward that gate and don’t remember any of the others. My only awareness was the sound of my skis on the snow. It seemed to be over very quickly”.

And so we have a highly trained athlete whose training has enabled him to perform and respond to rapidly changing circumstances seemingly without thought. What can go wrong? What do they want to have happen?

We’ll cover an extensive wish list in upcoming posts but today I want to focus on…

Identifying and controlling distraction. This is just one of an extensive list The CLICK! System strives to eliminate ANYTHING that can come between the skill in the subconscious mind and the actual performance.

To remove the possibility that their son would have to deal with his concern for their safety in Sochi, the parents of Olympic speed-skater Tucker Fredricks will be cheering their son on from the comfort of their living room instead of track side in Russia next month.

Fredericks has asked his family to stay home in Wisconsin because of security concerns.

The last thing Peyton Manning needs prior to the Super Bowl is a flurry of requests for tickets from friends, family and business associates. His brother Eli according to media reports is taking care of these requests for his brother.

The bottom line is that the nothing belongs on the field or track but football and skating.

Going forward you may be surprised to notice that you become more and more aware of distractions. Learning to control them begins with noticing.

Strategies to control your MIND GAME are intriguing and you’ll discover them becoming second nature.

Stay Tuned!!!