You Inc… The Athlete CEO

By Dan Schaefer PhD

It happens very quickly. The contract is in front of you, your pen moves across the paper, the ink is still not dry and your business status changes immediately.

Instantly you are the CEO of your own company.

The_______Group [enter your name]

From now on every decision you make, both on and off the court becomes a Business Decision.  It’s no longer just tennis. You are the franchise, the talent, and the product whichever way you would like to describe it. Ok! Hopefully, you buy the concept…now what?

Successful CEO’s are constantly challenged to guide their company toward long- term success. Focusing on their product or service, they become responsible for product development and improvement, continuing education, public relations, sales and marketing, branding as well financial and legal issues that affect their firm. Success, once reached, requires constant attention. Taking your eye off the ball can lead to disaster.

 CEO’s, in confidence, will tell you that they are “Alone at the Top”.

So CEO’s need answers. They know that they do not have to have all the answers and do not need to have all the answers themselves. They need three things; the right questions, the right people to ask and then they need the courage and confidence to ask. “Smart people surround themselves with smart and talented people…that’s what makes them smart people”

A SWOT analysis will help quickly.

They also must access their own skills. Do they have to assemble the best team possible or can they carry the ball themselves? If they need a team, where does the recruiting start? Now for a very important question… do they do it themselves?

What can the successful athlete draw from a successful business practice? Why are more and more companies currently in 2018 working backwards?


What do you do well?  Training, coaching plus your lifestyle choices either add to or take away from your competitive edge. How do you practice and play your mental game? Do you work on focus and concentration? Are you aware that those athletes who work on their MIND GAME may tell you that they are doing something but almost never tell you what they do. They often describe it as a secret weapon. Teams, using this strategy as a group, insist on a confidentiality agreement. No one wants to give their EDGE away.

It is important to speak positively to yourself .Tell yourself what you want, and the outcome you seek rather than what you do not want.

How & when you train, what you eat & drink, where you go and with whom, virtually every decision you make is a BUSINESS DECISION. If you are involved in business off the court, focus becomes critical. Professionals have found that they cannot allow business concerns to invade their mindset and their need for peak performance on the court. Specifically designed strategies to quickly CLICK on intense concentration at will allow individuals to engage in multiple tasks, going from one to the other with ease.


I suggest that you look for areas that you need to develop. Where do you need assistance to maintain and assure your business [sports and business] growth? How do you protect your future? First it is important to identify what you do well. Are you asking the right questions of the right people?


Question…You are your business. What opportunities have you missed? Which are open to you today that you are not taking advantage of both on and off the court? How many are on the way that you will want to prepare for.


What threats exist for your company? Make a list of every possible “really bad” business [personal] decision you could make that would destroy your business and career

The Next Step…

What’s your dream?

Discover strategies on a call with
Dr. Dan Schaefer at:

(917) 880-6758

Published by Dan Schaefer


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